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Research 19 June 2026 Evolock Team
Why early-stage startups need market research before they build
Founders ship features; investors fund evidence. Here is how primary research compresses 18 months of guesswork.
Most pre-seed pitches die in the first ten slides because the founder can't quantify the market. Market research isn't a TAM slide - it's a system. We cover how to combine secondary sources (industry reports, MCA filings, Tracxn) with primary research (15-minute customer discovery calls, structured surveys, expert panels) to build a defensible Total Addressable Market, Serviceable Available Market, and Serviceable Obtainable Market. We then show how to map competitor pricing, positioning and feature gaps so you can build the smallest viable product that wins.