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SaaSFerradot
Tripled qualified leads in 90 days for a B2B SaaS
Rebuilt the entire demand-gen engine - positioning, paid, SEO and outbound - for a developer-tools company.
Qualified leads
3.1x in 90 days
// Challenge
Self-serve signups were flat, paid ads were burning Rs 4L per month at Rs 9,400 CAC. The team had no clear ICP and the website did not convert.
// Solution
Ran an ICP workshop, rewrote homepage and 12 landing pages, launched programmatic SEO on 380 long-tail queries, restructured Meta and LinkedIn ads, and seeded an SDR outbound playbook.
// Outcome
Qualified leads went 3.1x in 90 days. CAC dropped to Rs 2,800. Two enterprise logos closed in month 4.
// next step
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